The Adecco Group introduces r.Potential: Preparing enterprises to strategically manage human and digital labour at scale

ZURICH, SWITZERLAND, April 23, 2025 - The Adecco Group (SIX: ADEN), a global leader in talent solutions, today launched r.Potential, which will enter into a strategic partnership with Salesforce. r.Potential was founded to address the needs of senior business leaders responsible for charting the future of work. With AI quickly moving into the core of enterprise decision-making, today’s business leaders face new questions and challenges about how human and digital labour will coexist, collaborate, and ultimately thrive together in the workplace. In March 2025, the Adecco Group announced the launch of r.Potential, backed by investments from both the Adecco Group and Salesforce. With its main office in San Francisco, r.Potential is led by Greg Shewmaker, who will serve as the company’s CEO. Shewmaker was previously Adecco's Senior Vice President of Global Operations and AI.

“As investment and advances in AI agents proliferate, senior business leaders face increasing pressure to make high-stakes workforce decisions with clarity and confidence that ensure a future in which human and digital workers coexist and thrive together,” said Greg Shewmaker, r.Potential CEO. “Given the magnitude of this moment, poor planning and preparation could realistically lead to millions of people being mistakenly impacted by job loss or underemployment and/or the loss of billions of dollars in failed AI investments. We are creating next-generation enterprise intelligence to allow leaders to explore potential paths before committing to them. We believe this will help organizations automate work without dehumanizing their workers and help them avoid unnecessary waste.”

“This new company is uniquely positioned to support business leaders to enhance their workforce strategies in a new paradigm where human and digital agents are collaborating side-by-side,” said Denis Machuel, CEO of the Adecco Group. “r.Potential can deliver innovation at the speed and scale required in the world of agentic AI.”

Businesses are at a critical juncture for the future of work, which demands new frameworks to plan and prepare for mitigating risks or capturing the benefits of what’s to come. r.Potential asserts that embracing AI adoption within a well-defined framework for collaboration between humans and AI agents - relevant, scalable, predictable, and executable - sets the stage to unlock successful outcomes. Only by having a dynamic understanding of the work humans should continue to do and the work agents can do will senior business leaders be able to accelerate workforce modernization.

r.Potential: At the intersection of human capital and enterprise software

Emerging from the intersection of the world’s industry leaders in human capital and enterprise software, r.Potential is leveraging vast information not currently found in existing AI models.  This includes real-time global labour data and the Adecco Group’s decades of extensive workforce insights. r.Potential is also entering into a strategic partnership with Salesforce to leverage its core platform and Agentforce, the digital labour platform designed to augment teams with trusted autonomous AI agents, to develop its solution. This enables the company to create enterprise intelligence with compounding layers of value that include:

• Integrative Intelligence: Suggested configurations of human and digital potential based on the unification of market and company data.
• Adaptive Intelligence: Suggested configurations of human and digital potential based on real-time agent performance across an enterprise.
• Predictive Intelligence: Simulated configurations of human and digital potential based on market and company data, real-time performance, and proprietary intelligence trained specifically for C-suite decision-making.

r.Potential not only provides leaders with workforce intelligence, but it is also positioned to help tens of thousands of organizations quickly and confidently execute prescriptive workforce configurations by leveraging the Adecco Group for a full range of human workforce needs and Salesforce’s Agentforce platform and its AgentExchange.

About r.Potential

r.Potential is an enterprise intelligence company that leverages decades of proprietary employment, publicly available, and company-specific data to deliver the most up-to-date and relevant insights that help businesses plan and prepare for workforces where human and digital workers coexist and thrive. r.Potential empowers companies to automate work without dehumanizing its workers. Our mission is to strengthen and secure the full potential of humans with AI. In March 2025, the Adecco Group announced the launch of r.Potential, backed by investments from both the Adecco Group and Salesforce.

Learn more at rPotential.ai.

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